Royal Institution of Chartered Surveyors - Content marketing strategy to drive sales

RICS required a marketing strategy to deliver B2B and B2C sales targets for commercial products.

Challenge: Facing increasing competition for training products the commercial marketing strategy needed to deliver an uplift in sales from RICS members, potential recruits to the chartered surveying profession and businesses.

Solution:

• Led a team of experts at Made by Sonder to develop and deliver a results driven strategy.

• Researched target audience segments and established need states.

• Developed new, aspirational creative positioning for training products, differentiating RICS from the competition.

• Developed a powerful content marketing strategy to attract and nurture target audience segments and simplified user journey to improve conversion.

• Supported the internal marketing team with a full year marketing calendar and supporting assets, upskilling them through facilitated workshops.