Insightful, collaborative and results driven
After 20+ years leading marketing teams and businesses, working in-house and agency side, my experience is broad, encompassing digital marketing and experiences, social, advertising, PR, content and publishing, working with B2C, B2B, B2E and not for profits in the UK and globally.
Highlights include:
Podcast series development when iPods were first released (showing my age!)
with Addleshaw Goddard
Transforming the go-to-market strategy to encompass ecommerce, retail, franchise and app experiences
with LighterLife
Re-developing and launching the brand strategy during the 2020 Covid19 crisis
with Kidney Research UK
Developing and delivering digital transformation workshops with the Global Leadership team
with Novartis
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My style is highly collaborative, with clear and decisive direction informed by analysis of existing activity and wider market trends. Behavioural science and psychology inform the insights and recommendations - understanding the art (creativity + emotional connection) and science (data + technical capabilities) needed to develop and deliver commercial marketing results. Not afraid to challenge the status quo and inspire ambitious blue sky plans, you can also rely on real pragmatism to get the job done and deliver immediate results.
Available for project-based or retained consultancy.
With a wider network of expert freelancers and boutique agency specialists to provide full marketing team support if needed.
Get in touch
To understand the opportunities in Voice, and how your marketing can achieve better results for you