Intrigued by the potential of the psychological approach to this health and wellness brand. They were well ahead of their time with their approach to keto, fasting and convenience nutrition. Transforming them into a multi-channel operation with award-winning content marketing and results-focused digital strategies was a major achievement.

Challenge: Ensure the brand was future proofed in a rapidly evolving sector

Solution:

Evolved from single channel f2f franchisee delivery of product and services to multi-channel customer access through physical retail distribution, dtc ecommerce and virtual services.
Established clear brand positioning that extended the brand appeal to new audiences.
Developed and delivered a multi-channel marketing and PR strategy achieving brand awareness, lead generation for franchisees and direct sales in retail and ecommerce.

RICS - Sales focused marketing strategy