Kidney Research UK - Brand redevelopment and digital marketing

Following development of the charity’s strategic vision the brand required redevelopment to reflect the charity’s vision. Leading the brand development team at Made by Sonder, the strategic approach involved in-depth audience and stakeholder research, brand development workshops, inspiring new brand and creative concept development including a modernised logo and bold strapline, full brand guidelines and tone of voice guidance for internal team marketing activation. Complementary sub brand development for the Andy Cole Fund was also developed and effective digital marketing campaign assets.